I’ve analyzed the privacy policies of 8 popular search engines to help you decide which search engine is best for you. That’s why I’ve put together this handy guide. Before you use a search engine, you should familiarize yourself with their privacy policy to find out exactly what they do with your information. To keep you informed, search engines are legally required to publish a privacy policy disclosing the measures they take to ensure they handle your personal information with care.
That’s the biggest game in town, where third parties end up exploiting your data, and you become the product! Unfortunately, they’re known to compromise your privacy by selling your data to advertisers for profit. Search engines claim to collect your data to give you more personalized results and a better search experience. They use this data to build a detailed profile on you and target you with ads. Most major search engines, like Google, Bing, and Yahoo, harvest your data from across their digital universe in an elaborate process called “tracking”. They search several databases indexing millions of internet sites to serve you the most relevant results on the search engine result page (SERP).Įver had that nagging feeling you’re being watched while surfing the web? Especially with ads popping up everywhere based on your search queries, location, email conversations… even your thoughts?! Search engines are robot-like programs that search the web based on the keyword/s you enter. Fortunately, I’ve resurfaced to bring you all the salient points so you don’t need to waste your time. That’s what I did, but be warned! It’s slow-going, and you can feel yourself go a bit cross-eyed around page 42 of the fine print. Wondering which search engine is least likely to spy on you or sell your data to advertisers? What do search engines really do with all the information they collect on you? You could go through their privacy policies one-by-one to find out. Let’s find out what the privacy policies of some leading and privacy-focused search engines say they do with the information they have on you.
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